We have put together a list of quick tips to help to develop your Facebook business page further.
CREATE A CUSTOM FACEBOOK LINK!
You can do this at: Facebook.com/username
Having a Facebook URL will help people find your page. Adding keywords to it will help you rank for those keywords. You should use the Google Keyword tool to do keyword.
CREATE SHAREABLE CONTENT
People share posts that make them feel proud. Content like info graphics spread like wildfire.These highly graphic posts consistently get thousands of shares, an often even tens of thousands. These posts are a testament to the value of a good graphics. More cool pictures generally means that more people will click the “Like” button and share your content far and wide.
GIVE AWAY GREAT STUFF TO YOUR FANS!
Give your fans great content and prizes and this will get your fans posting about your page so that they are in the top of your mind when it comes time to dish out the goods. Create a custom experience by asking your fans what kind of content and prizes they would like the most. Really care about your fans and find ways to go ‘above and beyond’ with the content and promotions you launch on your page.
If you don’t ask people to take action and like your page many people simply won’t. So don’t beat around the bush – come right out and tell people to like your page. Build links to your Facebook page everywhere and include calls to action for people to join your Facebook page in all of your marketing materials.
CROSS PROMOTE WITH RELATED PAGES!
Contact the admin of a Facebook page and offer to cross promote and support each other. Like and share posts across pages and it will help both pages grow by creating “stories” in newsfeeds and tickers. This improves the reach of a page and will attract more visitors
KNOW YOUR AUDIENCE!
The better you know your audience the easier it will be for you to target your content and get great results. Click the insights chart on your Facebook page admin panel to access your demographics.
INSTALL A PAGE BADGE!
If you have an external website, Facebook Badges are a simple, effective way to link to your Facebook profile. Unlike widgets badges are simply images, and will load faster than a social plugin
CONNECT YOUR FACEBOOK PAGE WITH TWITTER!
Connecting your page to Twitter is an excellent way to convert your twitter followers into Facebook fans. Using this strategy will cause all of your posts to be sent to twitter,with a link back to the Facebook version of the post.
GET FANS TO UPLOAD AND TAG PHOTOS!
If you host or attend an event with several of your fans take a bunch of pictures, post them to your page and then get your fans to tag themselves in the pictures. If you can get your fans to upload pictures to your page,or tag themselves in pictures you uploaded, this will post to their walls as well and will lead to additional traffic for you.
This is a great way to get more exposure for your Business Page with your target audience. Go to the top right of the blue bar at the top of Facebook and click the down facing arrow to select the “voice” you want to use for your comment. Participate on other Pages where your audience is already having conversations. Remember to add value to the conversation and authentically build relationships.
MENTION YOUR FACEBOOK PAGE EVERYWHERE!
Word of mouth does not start itself. Try get the conversation going by mentioning your Facebook page in blog posts and inevery day conversation.
“Have I mentioned my Facebook page https://www.facebook.com/facebolt
SPACE OUT YOUR FACEBOOK PAGE UPDATES!
By using a management service like Hootsuite or Postcron to manage your Facebook pages you can maximize engagement by scheduling your posts ahead of time. If you post 2 status updates a day for your page over five days this will get you far better results than posting 10 updates in one day.
Pages now have post scheduling build in so if you are managing just one page at a time this is the best way to schedule updates. To schedule a post simply click the clock icon in the bottom left of the post update section on your page.
CONNECT WITH MORE FRIENDS ON FACEBOOK!
The more friends you have, the better your chances will be that some of these friends will join your fan page. Facebook has a Find Your Friends Tool that allows you to import your contact list from a variety of email clients, or an email list. This tool also displays People you may know” which I have found is very good at suggesting people that I know.
UPDATE YOUR TIMELINE COVER!
Updating your timeline cover is a smart way to attract attention to your page by being a very visible piece of content in the news feed of your fans.
I hope this has started to make you think about how you can develop your page. It is only the top of the iceberg when it comes to social media marketing! If you want to get in touch and ask any questions about any of the points made above you can always send us a message through the Social media sites or send us an email to email@example.com